Advertising & Sales Promotion Techniques Used By Big Bazaar (Retail Sector)

Introduction: The main objectives of the project are:
- To find out the influence of Advertising and Sales promotion on the sales of the Big Bazaar
- To find the most effective tool of Sales promotion technique to entice customers used by Retail businesses.
- To study various advertising and sales promotion techniques used by Big Bazaar.
- To find out the influence of Advertising and Sales promotion on the sales of Big Bazaar.
- To find the effectiveness of the Brand recall and Recognition of Big Bazaar.
- To find out the ranking of Big Bazaar with its relative competitors as per the customers.
- To find certain new techniques that Big Bazaar can adopt to improve its services

Number of Pages of Synopsis: 7
Number of Pages of Project Report: 84
Package Includes: Synopsis + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Executive Summary
2. Introduction
2.1 Retail Industry in India
2.2 Big Bazaar
2.3 Glimpses of few Advertising and Sales Promotion Campaigns of Big Bazaar
3. Literature Review
3.1 What is Retailing?
3.2 Types of Retailing
3.3 Retail Formats
3.4 Retail Industry: An Overview
3.5 Government policy for Retail sector in India
3.6 Evolution of Indian Retail
3.7 Traditional Retail Formats
3.8 Life Cycle of Retail Formats
3.9 Emerging Trends in Indian Retail Industry
3.10 Latest Developments in Retail
3.11 Major players enter the Indian Retail Sector
4. Research Objectives
5. Research Methodology
6. Data Analysis
7. Findings
8. Recommendations
9. Limitations
10. Professional and Personal Limitations while doing the study
11. Conclusion
12. Bibliography
13. Annexure

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