Analytical study on Dunken Tea in Delhi region

Introduction: The project report will help you to have a clear view of the Tea Industry. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can’t help quality and price. The market research is also done. The main objectives of the research are:
- To analyze the present scenario of Tea industry in terms of emerging opportunities & challenges.
- To measure the status of distribution in overall marketing mix of Dunken Tea.
- To identify the emerging paradigm of distribution

Number of Pages of Project Report: 72
Package Includes: Synopsis + Project Report
Project Format: Document (.doc)

Table of Contents of Synopsis:
1. Title
2. Introduction of the Study
3. Aim/Objectives of the Study
4. Research Methodology
5. Contribution from the Study
6. Limitations

Table of Contents of Report:
1. Introduction to the industry
-Varieties
– Herbal Tea
–Organic Tea

2. Introduction to the company
- Major subsidiary and associate companies
- Vision
- Recent Product Development
- Instant Tea Operation – 100% EOU
- Dunken Coffee Limited
- Dunken Tetley Limited
- The main markets of the Company

3. Research Methodology
- Title
- Objectives
- Signifance of the Study
- Research Design
- Data Collection Method
- Questionnaire/ Technique Used
- Limitations of the Study

4. Facts and Findings
- Strategy, Policy and Perspective
- Other Thrust Areas
- Changing Faces of Tea
- Marketing Strategy
- Recommended Distribution Logistics
- Eleven Brand Definitions
- Swot Analysis

5. Data Analysis and Findings
6. Conclusion
7. Recommendations
8. Bibliography
9. Annexure – Questionnaire

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