Advertising & Sales

Introduction: This research is on the topic ‘To study and analyze advertising strategy of Max New York Life Insurance Company Ltd. through customer perspective in comparison to other 5 private players.’ This study deals with comparing Max New York Life advertising strategy with the other players. It will compare the ...

Introduction: The main objectives of the project are: - To find out the influence of Advertising and Sales promotion on the sales of the Big Bazaar - To find the most effective tool of Sales promotion technique to entice customers used by Retail businesses. - To study various advertising and sales promotion techniques ...