Consumer Behaviour in the Real Estate Industry (Methodology followed by ‘LNK Infrastructure Pvt. Ltd.’)

Introduction: The real estate sector in India has assumed growing importance with the liberalization of the economy. The consequent increase in business opportunities and migration of the labor force has, in turn, increased the demand for commercial and housing space, especially rental housing. People looking for a new home have started focusing on the upcoming NCR area comprising Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad.
The objective of the study is:
- To find out the reasons for transition of people from Delhi to National Capital Region (NCR).
- To find out the perception of people about the cities included in NCR namely Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad.
- To know the degree of importance of various factors which people consider while purchasing a house.

Number of Pages of Synopsis: 8
Number of Pages of Project Report: 70
Package Includes: Synopsis + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction to the Industry
- About Real Estate Industry
- Present Scenario of Real Estate In India

2. Introduction to the Company
- Company Profile
- About the LNK Infrastructure Co.
- Vision and Mission
- Achievements
–Market Presence
- Key Interpretations of the Survey
- LNK Infrstructure Market
- Easy Availability of Loan and Lower Interest Rate
- Affordability
- Increase In Number of Nuclear Families
- Investment Option
- Migration of Industries
- The Al-Safer Group
– Preamble
– Promoters
- SWOT Analysis

3. Research Methodology
a. Title
i. Title Justification
b. Objective
c. Scope of the Study
d. Significance of the Study
i. Significance to the Industry
ii. Sigificance for the Researcher
e. Research Design
i. Probability/Non-probability
ii. Exploratory/Descriptive/Experimental Research
f. Sampling Methodology
i. Sampling unit
ii. Sampling technique
iii. Sampling area/size
g. Limitations

4. Facts & Findings
5. Data analysis and Interpretation
6. Conclusion
7. Recommendations
8. Bibliography
9. Annexure

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