To Reach Out To the Customer’s Perception of Icici Prudential Life Insurance Company Ltd.

Introduction: The insurance sector has opened up for private insurance companies with the enactment of IRDA Act, 1999. A large number of companies are competing under both life and general Insurance. The FDI cap/equity in this sector is 26% and the proposals have to be cleared by Insurance Regulatory and Development Authority (IRDA) established to protect the interest of holder of Insurance policy and act as a regulator and facilitator in the industry. Some of the major players in this sector are LIC, Max New York Life Insurance, Baja Aliens, ICICI Prudential, HDFC Standard Life, MetLife Insurance, Birla Sun Life Insurance, etc.

The main objectives of the project are:
- To Assess the opportunity and Risks involve in insurance sector in view of ICICI Prudential Ltd.
- To Analyze the customer perception about ICICI Prudential Life insurance company and to find out Jalandhar area health insurance penetration

Number of Pages: 85
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents:
1. Introduction to the Industry
2. Introduction to the Company
3. Research Methodology
a. Title
b. Objectives
c. Scope of the Study
d. Significance of the study
e. Research Design
f. Sampling Methodology
g. Limitations
4. Facts and Findings
5. Data Analysis and Interpretation
6. Recommendations
7. Conclusion
8. Bibliography
9. Annexure
a. Questionnaire

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