Marketing Strategies of ICICI Bank
Introduction: The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as to take a feedback towards its services.
Table of Contents:
1. Introduction to Industry
2. Introduction to Company
3. Research Methodology
a) Title Justification
b) Research Objective
c) Significance
d) Research Design
e) Sampling Methodology
- Sampling Unit
- Sampling Technique
- Sampling Area
- Sampling Size
- Limitations
4. Facts & Findings
5. Data Analysis & Interpretation
6. Recommendations
7. Conclusion
8. Bibliography
9. Annexure
a) Questionnaire
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