Marketing Projects

Measuring Level of Customer Satisfaction at ICICI Bank Services

Sunday, January 24, 2010

To Get 'Measuring Level of Customer Satisfaction at ICICI Bank Services',  Click Here Introduction: The project discusses “Customer Satisfaction at ICICI Bank Services”. The main purpose of the research is to understand the customer’s satisfaction level of the customers of different services offered by ICICI Bank and its customers’ ...

Category : Marketing

Consumer Behaviour in the Real Estate Industry (Methodology followed by ‘LNK Infrastructure Pvt. Ltd.’)

Saturday, January 23, 2010

Introduction: The real estate sector in India has assumed growing importance with the liberalization of the economy. The consequent increase in business opportunities and migration of the labor force has, in turn, increased the demand for commercial and housing space, especially rental housing. People looking for a new home have ...

Category : Marketing

Consumer Behaviour of Reliance Webworld

Saturday, January 9, 2010

Introduction: The project report will help you to have a clear view of the consumer behaviour of reliance webworld. In this phase we will focus on ‘Video conferencing’ and ‘Virtual office’ services of the Reliance web world. These are primarily targeted at the corporate and mobile business/sales group, and thus ...

Category : Marketing

Study of the Market Potential of SLV Properties Pvt. Ltd (Real Estate Industry)

Saturday, January 9, 2010

Introduction: The project report contains an analysis of SLV Properties Pvt Ltd. from a research perspective, where an attempt has been made to know its business, customer satisfaction in Delhi and suggestions are prescribed for future strengthening based on my understanding of the business and company dynamics. The mailn objectives of ...

Category : Marketing

Analytical study on Dunken Tea in Delhi region

Thursday, January 7, 2010

Introduction: The project report will help you to have a clear view of the Tea Industry. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can’t help quality and price. ...

Category : Marketing

Analysis of Customer’s Buying Behavior and Preferences in the Home Appliances Market of Haier

Tuesday, December 29, 2009

Introduction: This project contains the detailed observation of consumer behavior and the buying pattern of customers at various Retail stores within NCR, where popular brands of Home Appliances are available. The other brands chosen for comparison of customer preferences were Samsung, LG, Whirlpool, Hitachi, and Videocon. The survey was mainly ...

Category : Marketing

Comparative Analysis of Two Major Beverages Companies in India with Special Reference to Mountain Spring and Natural Spring

Tuesday, December 29, 2009

Introduction: This project is an attempt to give knowledge about Mountain Spring Mineral water. It aims to make its reader well versed with each and every aspect of Mountain Spring Mineral water. The main objectives of the study of this project are: - To study the growth and expansion of Mountain ...

Category : Marketing

Marketing Strategies of ICICI Bank

Thursday, December 24, 2009

Introduction: The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy of ICICI Bank Ltd. to time and again review back the existing clients database, for generating business as well as ...

Category : Marketing

Attitudes And Opinion Of Consumer Towards LG Electronics Products

Thursday, December 24, 2009

Introduction: The project report will help you to have a clear view of the LG Electronics company. The main work is to know the Brand Awareness among the consumers. To track the consumers behaviour towards consumer durable goods of LG electronics. Table of Contents: 1. Introduction to the Industry 2. Introduction to the ...

Category : Marketing