Service Sector Management Projects

To Get 'Measuring Level of Customer Satisfaction at ICICI Bank Services',  Click Here Introduction: The project discusses “Customer Satisfaction at ICICI Bank Services”. The main purpose of the research is to understand the customer’s satisfaction level of the customers of different services offered by ICICI Bank and its customers’ ...

Introduction: Store personality/image is the way which the store is defined in the customer’s mind, partly by its functional qualities and partly by an aura of psychological attributes. The functional attributes include aspects like location, price ranges and merchandize selection. The psychological attributes contribute to creation of the store image ...

Introduction: The main objectives of the project are: - To find out the influence of Advertising and Sales promotion on the sales of the Big Bazaar - To find the most effective tool of Sales promotion technique to entice customers used by Retail businesses. - To study various advertising and sales promotion techniques ...