Service Sector Management Projects

Banking in India originated in the last decades of the 18th century. The oldest bank in existence in India is the State Bank of India, a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the ...

To get Tourism Marketing in India, Click Here Introduction: The project discusses “Tourism Marketing in India”. Tourism is a human activity of great significance. It involves a temporary break from normal routine to engage with experiences that contrasts with everyday life, with the mundane. Over the years, the definition ...

To Get 'Measuring Level of Customer Satisfaction at ICICI Bank Services',  Click Here Introduction: The project discusses “Customer Satisfaction at ICICI Bank Services”. The main purpose of the research is to understand the customer’s satisfaction level of the customers of different services offered by ICICI Bank and its customers’ ...

Introduction: Store personality/image is the way which the store is defined in the customer’s mind, partly by its functional qualities and partly by an aura of psychological attributes. The functional attributes include aspects like location, price ranges and merchandize selection. The psychological attributes contribute to creation of the store image ...

Introduction: The main objectives of the project are: - To find out the influence of Advertising and Sales promotion on the sales of the Big Bazaar - To find the most effective tool of Sales promotion technique to entice customers used by Retail businesses. - To study various advertising and sales promotion techniques ...