Service Sector Management Projects

Asian Development Bank (ADB)

Friday, October 15, 2010

For SSM Projects, Click Here The Asian Development Bank (ADB) was established in 1966 with its headquarters at manila, Philippines. It has an international partnership of sixty-three nations. Our country is a founder member. What does it do? The bank makes efforts in promoting economic and social progress of its ...

Banking in India

Monday, March 1, 2010

Banking in India originated in the last decades of the 18th century. The oldest bank in existence in India is the State Bank of India, a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the ...

Tourism Marketing in India

Saturday, February 13, 2010

To get Tourism Marketing in India, Click Here Introduction: The project discusses “Tourism Marketing in India”. Tourism is a human activity of great significance. It involves a temporary break from normal routine to engage with experiences that contrasts with everyday life, with the mundane. Over the years, the definition ...

Category : Marketing

Measuring Level of Customer Satisfaction at ICICI Bank Services

Sunday, January 24, 2010

To Get 'Measuring Level of Customer Satisfaction at ICICI Bank Services',  Click Here Introduction: The project discusses “Customer Satisfaction at ICICI Bank Services”. The main purpose of the research is to understand the customer’s satisfaction level of the customers of different services offered by ICICI Bank and its customers’ ...

Category : Marketing

A Study of Retail Consumer Store Choice Behavior on Apparel Retail Outlet

Saturday, January 23, 2010

Introduction: Store personality/image is the way which the store is defined in the customer’s mind, partly by its functional qualities and partly by an aura of psychological attributes. The functional attributes include aspects like location, price ranges and merchandize selection. The psychological attributes contribute to creation of the store image ...

Category : Marketing

Advertising & Sales Promotion Techniques Used By Big Bazaar (Retail Sector)

Tuesday, January 19, 2010

Introduction: The main objectives of the project are: - To find out the influence of Advertising and Sales promotion on the sales of the Big Bazaar - To find the most effective tool of Sales promotion technique to entice customers used by Retail businesses. - To study various advertising and sales promotion techniques ...