Vocabulary

Ballyhoo: Blatant publicity Brand: Trade name Circularize: To canvass by circular letter Disseminate: To scatter about Endorse: To approve; declare approval of Extol: To praise lavishly Hoarding: Display board Hype: Exaggerated, deceptive claim in advertising and publicity Incentive: Encouragement Juxtapose: To set side by side Logo: Emblem or trademark of a company Slogan: catch-phrase Specious: Misleading, deceptively attractive Tantalize: To tease with promises ...

Forfeit: To lose right to Provident: Thrifty; Providing for future needs Resound: To echo; fill with sound Opaque: Not transparent Avarice: Greed for gain, money Incredulous: Sceptical: unwilling to believe Regale: To entertain Scrutinize: To examine closely or carefully Incoherent: Hard to understand Rail: To abuse; use abusive language Fraught: Filled; threatening or involving Feign: To pretend; simulate Intricate: Complicated Penitence: Regret or ...

Liability: Legal responsibility. Premium: Payment of insurance. Comprehensive:  All embracing; Covering all e.g., a comprehensive vehicle policy. Indemnify: to protect or secure against damage, or loss, for e.g Insurance indemnifies the policy-holder against consequences of the risks covered. Void: Not valid; no longer binding. Contingency: Chance occurrence; something that may happen. Ascertain: To find out for ...

Bray: Loud, harsh cry, as from a donkey. Ambulatory: Mobile: Also pertaining to walking. Jib: Projecting arm of a crane. Also, triangular sail on a boat. Deferential: Respectful; yielding to someone else’s wishes or judgement. Manifestation: Evidence or indication of the nature of a person or thing. Snide: Insinuating, Sneering. Heterogeneous: Varied, consisting of unlike people ...

Generous (Meaning): giving, big-hearted Generous (Synonym): acceptable, altruistic, beneficent, benevolent, big, bounteous, bountiful, charitable, considerate, easy, equitable, excellent, fair, free, good, greathearted, helpful, high-minded, honest, honorable, hospitable, just, kind, kindhearted, kindly, lavish, liberal, lofty, loose, magnanimous, moderate, munificent, noble, open-handed, philanthropic, prodigal, profuse, reasonable, soft-touch, thoughtful, tolerant, ungrudging, unselfish, unsparing, unstinting, ...

Wry: Pertaining to anything twisted or distorted especially a facial expression indication displeasure or disgust. Misapprehension: Misunderstanding: mistaken idea. Disingenuous: Insincere; deceitful, not straightforward. Splotch: Smear, stain or spot. Blasphemous: Profane; showing disrespect for God or anything held sacred or in high esteem. Quandary: Perplexing difficulty; dilemma; predicament. Succour: To help or give aid ion times ...

Community: group of people living together as a unit within larger population Ghetto: district or area occupied primarily by one religious or ethnic group usually poor Megalopolis: populous area surrounding one or more cities Metropolis: large or important city, often a capital or centre of business or cultural activity Suburb: Residential community lying just ...

Dibber: Blunt-pointed stick for making small holes in soil. Ovate: Egg-shaped in outline; as the ovate petals of the Crocus. Germinate: To sprout Demure: Affectedly grave, sober Hawser: Rope or Cable in nautical use. Allege: To claim or assert Indent: To notch; make recesses in Larcency: Theft Vagrant: Wandering; lacking home or occupation. Embezzle: To misappropriate; divert money by ...